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‘Issy’ is a Family Business started during the lockdown, Adam being a serial online business owner, Father to Isabella and Husband to Sarah, was inspired by his Daughter to name the business “Issy” after her, and as an idea for his Wife, (who loved gifting personal items to her loved ones) to “go it alone” and put her stamp on the world. And so begins the first chapter of something new, Sarah will be the heart and sole of this new venture.